Zulema
Couso

Make your brand stand out in the Spanish market with engaging, natural-sounding
words.

Establish the same connection with your Spanish clients
as you do with your local ones.

Zulema
Couso

Make your brand stand out in the Spanish
market with engaging, natural-sounding
words.

Establish the same connection with your Spanish clients
as you do with your local ones.

To create a market in Spain, your strategy needs to be tailored to the local culture.

That's why you need a translator who is an expert in the Spanish market. In addition to helping you with language services, they can also advise on cultural nuances.

For example, both Spain and the UK celebrate the same holidays, such as Christmas or Mother's Day. But there are differences. The dates are different. So are the ways they are celebrated. If you aren’t aware of these differences, your campaign will fall flat.

That’s where localisation steps in. It makes your brand promise sound natural to the Spanish consumer. It’s as if your product or services were actually born on Spanish soil.

A close, working relationship with whoever localises your brand’s communication is important. Non-specialist translation services can slow the process down, add unnecessary costs, and may lose vital information and messaging in the process.

My name is Zulema and I am a creative translator specialising in marketing, gastronomy, tourism, and lifestyle for the Spanish market.

By choosing my services, you can be assured that the Spanish translation of your English texts will lose none of the value or tone of the original .

They will evoke the same emotions and carry the same message. They will resonate and lead your Spanish customers to travel to a destination, try a new wine or food, or buy your products.

On top, your words will not sound like they have not gone through automated linguistic software. They will sound totally at ease and natural.

Mix

I integrate into teams naturally. This helps me get involved in the entire process and advise you at every stage of its development. Nothing will be left to chance.

Taste

My hobbies are my specialities. When I'm not working, you'll find me cooking, travelling or reading. I know my areas of expertise from the inside out.

Share

I love clear and direct communication. If we have a fluid line of communication, it will be easier to understand each other, and we won’t miss any vital messaging.

Mix

I integrate into teams naturally. This helps me get involved in the entire process and advise you at every stage of its development. Nothing will be left to chance.

Taste

My hobbies are my specialities. When I'm not working, you'll find me cooking, travelling or reading. I know my areas of expertise from the inside out.

Share

I love clear and direct communication. If we have a fluid line of communication, it will be easier to understand each other, and we won’t miss any vital messaging.

NOW THAT I HAVE TOLD YOU WHAT I DO, SEE WHAT MY CLIENTS HAVE TO SAY.

Localization Manager at multinational technical athletic and lifestyle apparel company

Zulema is reliable and very detail-oriented. I feel safe when copy is in her hands and I know she will 100% nail the brief. My team was already working with Zulema when I joined the company, but everyone spoke highly of her services and I could see right away why. She's very professional, responsive (which is key in a business in which everything is urgent all the time!) and understands and is able to replicate a tone of voice, even in the most complex creative cases.

Localization Manager at multinational technical athletic and lifestyle apparel company

Client Delivery Manager at UK-based localization services provider

Zulema has worked in our localization projects on a regular basis for several years now. She has proven to be an excellent Spanish language translator, transcreator and editor. Very reliable and precise, she has an attentive eye to details and to all different brands' editorial guidelines. As she has worked in the past as project manager too, she is fully aware of how the projects' process works and all aspects involved. Zulema is proactive and cooperative, flexible and very helpful. She is very professional, and we are always certain about the high quality standard of her work. Plus, she is lovely to work with. Considering my excellent experience with Zulema so far, I would just say: keep it all up!

Client Delivery Manager at UK-based localization services provider

Project Manager at award-winning digital marketing agency

We have hired your services because you're very professional, on time, easy to work with, and your translations are always spot on. I really enjoy the fact that you're always trying to accommodate our deadlines, no matter how tight they can be. Communication is easy and clear. Your personal approach with the client is really appreciated and that should remain.

Project Manager at award-winning digital marketing agency

Product Localisation Specialist at the world's largest open hotel commerce platform

I like how professional, and on time you are with your work. It's also very clear that you understand the content you're localising because your localisations are very natural. You're also very friendly!

Product Localisation Specialist at the world's largest open hotel commerce platform

Key Account Manager - Europe at award-winning digital marketing agency

Prompt responses and a friendly and approachable tone of communication. A quality that's consistent over all projects I worked on with Zulema. On-time deliveries and the clear communication. It makes it very comfortable to work with Zulema.

Key Account Manager - Europe at award-winning digital marketing agency

Eduardo Pérez Senior Sworn English-Spanish Translator | Transcreation Specialist

Zulema is without a doubt one of the best and most talented Account Managers I have had the pleasure of working with on a daily basis for over a year. Her overall linguistic competency, attention to detail and most of all, commitment to quality, are of the highest caliber. She is unmatched in her level of professionalism, and equally as skilled in communicating with clients as with vendors, a rarity in the localization industry. Beyond that, she is an individual with great personal integrity, who is approachable, responsive and honest. Truly an exceptional manager in every regard, highly recommended.

Eduardo Perez
Senior Sworn English-Spanish Translator | Transcreation Specialist

Eduardo Pérez Senior Sworn English-Spanish Translator | Transcreation Specialist

Zulema is without a doubt one of the best and most talented Account Managers I have had the pleasure of working with on a daily basis for over a year. Her overall linguistic competency, attention to detail and most of all, commitment to quality, are of the highest caliber. She is unmatched in her level of professionalism, and equally as skilled in communicating with clients as with vendors, a rarity in the localization industry. Beyond that, she is an individual with great personal integrity, who is approachable, responsive and honest. Truly an exceptional manager in every regard, highly recommended.

Eduardo Perez
Senior Sworn English-Spanish Translator | Transcreation Specialist

Florencia Otero Spanish Translator, Copy Editor & Localization Expert

I had the privilege of working with Zulema for more than a year and I can say with all certainty that she is one of the best Account Managers I have ever met. She is highly organized, dedicated, flexible, and a smart team player. She values and nurtures her relationships with both clients and vendors by understanding their needs and going the extra mile. With her drive, determination and positive outlook, Zulema would be an asset to any organization.

Florencia Otero
Spanish Translator, Copy Editor & Localization Expert

Manuela Bentz Master Data Manager

Zulema is an excellent translator as well as account manager and I have had the pleasure of working with her very closely as a colleague on a daily basis at Ogilvy & Mather as well as a client, working with her as a copywriter/translator on various projects. Her linguistic competency is outstanding and she has a deep and detailed knowledge of the Spanish language, culture as well as the advertising market in the UK and her home country. She is very approachable and responsive and it has always been very rewarding working with her.

Manuela Bentz
Master Data Manager

Federica Costa Italian interpreter and translator

"I have been lucky enough to collaborate with Zulema for years and I can only highlight her great professionalism: she works with care and dedication in each of her assignments, demonstrating amazing creativity, precision and attention to detail. Counting on her is a guarantee of success."

Federica Costa
Italian interpreter and translator

Ensure long-term success when launching your brand in the Spanish market by localising your messaging, copy and communication. Choose a translator who knows the local market, local culture and is a specialist in your sector.

Ensure long-term success when launching your brand in the Spanish market by localising your messaging, copy and communication. Choose a translator who knows the local market, local culture and is a specialist in your sector.

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